Klune Raum
zimmer+rhode x the black square vienna
Our studio was commissioned to develop the visual branding and social media content for an in-house high-end upholstery atelier based in Vienna. The workshop is known for its precise craftsmanship, contemporary design approach, and the ability to create bespoke upholstered pieces for premium residential and commercial interiors.
The objective of the project was to translate the quality, material expertise, and design sensitivity of the atelier into a strong visual identity and a distinctive digital presence. Through strategic content planning, visual direction, and high-end photography, we created a series of assets that highlight the production process, textures, forms, and finished pieces in an authentic yet elevated way. By focusing on storytelling and aesthetic consistency, we positioned the upholstery atelier as a relevant partner for architects, interior designers, and property developers seeking custom-made solutions in the premium segment.
