anibyan
Jewelry Campaign Production
This campaign presents the bold and contemporary jewelry creations of the brand anibyan, designed by Armenian designer Ani Hakobyan and handcrafted in Yerevan, Armenia. The campaign focuses on statement pieces that are meant to stand out: sculptural earrings, rings, and bracelets that express individuality and confidence. Each piece reflects a dialogue between artistic design and precise craftsmanship, produced by skilled jewelers in Yerevan who combine traditional handwork with modern wax-plotter techniques. The collection combines expressive design with traditional goldsmith craftsmanship and modern production techniques. The visual concept of the campaign highlights the strong character of the jewelry. Through cinematic imagery, bold styling, and atmospheric lighting, the project explores how contemporary jewelry can become a central element of fashion storytelling.
The campaign focuses on the visual presentation of selected pieces through photography and narrative imagery. The aim was to create a series of images that communicate the character of the jewelry and support the brand’s visual identity. The production included concept development, location work, and campaign photography. Natural light, minimal styling, and a calm visual language were used to keep the focus on the jewelry and its sculptural forms. The resulting images were developed for digital brand communication and social media, forming a cohesive visual story around the collection.
Client
anibyan
Work
Jewelry Campaign Production
Year
2023
Services
Credits
Elina Kess (Creative Director) Ani Hakobyan (Design) Elina Kess (Photography) Diana K. (Retouch) Rosalia (Model)
